Inside the awkward tension between the Miami GP and F1 content creators

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Joining the calendar as the second U.S. race in 2022, Miami couldn’t have had better timing. F1 was trendy: Chanel’s spring-summer collection included a $4,450 F1 t-shirt that took TikTok by storm, racing jackets became a staple, and the sport—still riding a high from the success of Netflix’s Drive to Survive—had inspired a thriving online fan community. The hype drew the largest live ...Keep reading